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Branding the Two Old Bitches podcast

Branding, Social Media

Idelisse Malavé and Joanne Sandler are the Two Old Bitches from New York City – hellbent, rebellious, spunky, uncensored. They’re defiant and make their own rules – whether it’s politics, love, sex, work, family or fashion. Life-long friends Ide and Joanne have been honing their bitchcraft for decades working as women’s rights defenders in various capacities. Their Podcast is a testament to their continued youth, lessons learned and friendships made along the way, exploding myths about gender and aging, and redefining what it means to be a woman and a ‘Bitch’ – ‘Being In Total Charge of Herself’ – at any age.

The Two Old Bitches had already published a few episodes by the time they enlisted Genderless Agenda to help on the social media front. After several exploratory conversations about who they really are, an inspiring brand began to emerge – fearless, intimate, ageless, positive, stalwart. Their mission – as hosts, as friends and as activists – is to inspire their listeners to reflect on where they are and where they want to go. The presentation of posts and episode promotions on social media was designed to reflect exactly this – a compilation of textures and portraits and life experiences curated to push boundaries, liberate and inspire.

 

 

As a simple premise, Joanne and Ide interview other kick-ass, unstoppable women over 50, allowing each intimate conversation to unfold naturally and with every bit of personality and flare that is brought to the table. Joanne and Ide are the continuity from episode to episode, and bitch to bitch. There is a strong sense of ‘listening in’ like a fly on the wall to private conversations, which artfully combines the personal and the political.

As a budding young feminist or seasoned organizer in the fight for gender equality, the Two Old Bitches offer connectivity, insight and inspiration. But don’t take our word for it – listen for yourself… Available for your listening pleasure on iTunes.

by admin
Client

The Two Old Bitches

Date

February 1, 2018